The 12 Days of Content Marketing
Content Tips To Stuff Your Stocking
The Gifts of the Content Magi
What Kind of Christmas Cookie is Your Brand?
It’s that time of year where feeds all over are flooded with Holiday themed posts, listicles and hashtags. Bah, humbug, I say!
The Holiday Post is a tradition, I suppose, but that doesn’t make it right. Overwhelmingly this content is ephemera, about as nutritious as a candy cane and enlightening as a dancing, robotic Santa statue. Something overcomes otherwise sensible marketers this time every year. Are they huffing artificial snow? Too much (bourbon-laced) Christmas cheer? Year-end burnout?
For whatever reason, this is a time where folks tend to lose sight of what their content is supposed to be doing. In fact, much of this fraser-fir scented content forgets it’s supposed to be doing anything all. It just is. And if your content is just “being,” it’s nothing but noise. Most of it is made by people who know better.
Before you get cute, before you start writing anything resembling the posts listed above, think how you can be useful. Want to lift people’s spirits? Entertain them, but make it amazing or don’t make it all. Everyone’s too busy this time of year. Don’t waste their time, help them be better shoppers or sellers or humans.
Fighting the tinsel tide of holiday content seems hopeless, but I believe there’s a better way. So this year, I urge my fellow marketers to take a break from the Holiday post mania, take a breath, put down the eggnog and remember the True Meaning of Content. Best of all, it’s something we can observe all year long.
Image by: Romana Klee
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