7 Ways To Make Passive Customers Active
A a brand, there’s one audience I bet you’re constantly racking your brain to reach. No, it’s not a new market segment, it’s what I call the Silent Majority. This group comprises all the customers who...
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Content Marketing – The Floor Is About To Fall Out
By 2016, you won’t be talking about Content Marketing.That statement is probably shocking, especially coming from Recurve. As the undisputed “World’s Deadliest Content Strategist,” and person...
View ArticleHow To Find Your Best Customers
At Recurve, we often distill the Customer Engagement work we do into six simple words: Get More Of Your Best Customers.At a recent conference, I dropped this line on a fellow attendee who, with an...
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Journey Maps – How to make your Customer Personas actually useful
Customer Personas are a great tool.Creating personas requires a concentrated understanding of real customers and the trials and travails that customers endure. It is damn helpful to know Customer...
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Is Your Content Any Good? How to Thrive on a Post Click-Bait Facebook
Click-bait sucks.You’ve undoubtedly been there, flipping through your timeline, when you come across a headline, and maybe a picture, dripping with intrigue, begging you to click through.And so you do,...
View ArticleRed vs Blue – How to take the fear out of big, bold thinking
If you had $100 to boost your business, where would you put it?Would you take the tried and true path? One that can guarantee a return of at least 1%, while you hope for a “good day” that yields a 5%...
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7 Things You Need To Know From Gallup’s State of the American Consumer
Want to make your customers happy?Then it’s time to stop marketing at them and start listening to them, at least according to trends in Gallup’s 50+ page State of the American Consumer.The rather...
View ArticleWhen To Say No To A Social Network
Are you feeling increasing pressure to have your company on every new social media channel that comes along? Worried that your competition is getting ahead of you by jumping onto a dizzying array of...
View ArticleLorem Ipsum Means Failure
If you’re designing a website with Lorem Ipsum as placement copy, you’ve already failed.“Content First” is more than words vs. images rhetoric. It’s a statement of purpose. It means starting with a...
View ArticleIn Memory
Today we take a moment and remember those who never came back.Miss you Tommy.The post In Memory appeared first on Recurve.
View ArticleA Strategy is Not a Magic Bullet
An argument could be made that “strategy” is the new buzzword of business, in that everybody is offering it or looking for it.That’s not to say that strategies are a bad thing. Quite the opposite. It...
View ArticleHow (I Learned) To Stop Worrying And Love The Math
I used to hate math.In the war of the Words People against the Numbers Guys, I came down squarely on the side of the writers. I bought into the idea of the the writer’s lifestyle – hanging out with...
View ArticleEarned Media Isn’t Free
For those of us slogging it out day after day on owned media* (web content, blogs, email, etc.) or forking over our client’s hard earned dollars on paid media placements, earned media seems like...
View ArticleBuild Your Website Like A Laboratory
Eavesdrop on a group of people discussing the preliminary stages of a website launch or redesign and you might hear a number or metaphors thrown around: showroom, hub, etc. While those descriptors have...
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Error, Not Found
We have, obviously, spent a lot of time talking about content on this blog. We’ve talked about on-page content, blogging, social media, print, video, and a few others that I’m probably not remembering...
View ArticleConfessions of a Reformed Creative
In a past life, I had the opportunity to work on the launch of a very cool consumer tech product. The technology itself had been thoroughly tested and was ready for retail. I was brought on as part of...
View ArticleBranding Through The Ages
Branding has, and always will be, a response to consumers’ ability to choose. What has changed over the last two centuries is the nature, number, and frequency of these choices.At the turn of the 20th...
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So Many Channels, So Little Time
There are a lot of social channels.The types and varieties read a lot like a Dr. Seuss book written for the modern era.We have big ones [1], little ones [2], red ones [3], and blue ones [4]. We have...
View ArticleDon’t Save The Cat
Movies used to be easy.Well, easier.The good guys wore white. The bad guys cackled while twirling their mustaches. This type of visual shorthand provided valuable clues to the audience, letting them...
View ArticleHow Content Strategy Can Make Meetings Actually Suck Less
Ugh, meetings.Meetings are the commercial breaks of the work day.Meetings demand time and attention from an audience otherwise engaged.Sure, some meetings aren’t terrible. And there are occasionally...
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